Email Outreach

Email outreach lets you send campaign messages to voters and supporters from within Culper, using your voter lists as the audience.

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Setup

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Connect your sending domain

For best deliverability, verify your campaign’s domain:

1. Go to Dashboard → Settings → Email
2. Enter your campaign domain (e.g., smithforcouncil.com)
3. Add the provided DNS records to your domain registrar
4. Click Verify

Verification usually takes 15–30 minutes.

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Set your sender name and reply-to

In Settings → Email, set:

• Sender name — what recipients see in the From field (e.g., “Jane Smith for City Council”)
• Reply-to email — where replies go (can be your personal campaign email)

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Creating a campaign

1. Go to Dashboard → Outreach → New Email Campaign
2. Select your audience — any saved voter list
3. Choose or create a template
4. Write your subject line and email body
5. Preview to see it on desktop and mobile
6. Send or Schedule for later

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Templates

Culper includes a simple drag-and-drop template editor. Start from a blank canvas or use one of the provided starters:

• Fundraising ask
• Event announcement
• GOTV reminder
• Issue update

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Personalization tokens

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Tracking

After sending, the campaign dashboard shows:

• Open rate
• Click rate
• Unsubscribes
• Bounces

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Unsubscribes

Culper automatically adds an unsubscribe link to every email and honors opt-outs immediately. Unsubscribed voters are removed from future email audiences automatically — you don’t need to manage a suppression list manually.